An estimated 97 million adults in the United States, 55% of the population, are overweight or obese! Similar percentages exist for the United Kingdom. In fact the UK has the largest level of obesity in Europe!

Obesity is increasing!

Large increases have occured in the last 10 to 15 years. Increases were seen in both sexes and all socioeconomic classes, with the greatest increase seen in 18- to 29-year-olds and in those who have achieved higher education.

Even with these high increases now being seen , obesity rates are underestimated because overweight people tend to underestimate their weight and overestimate their height.

Weight gain is dependent on a person's energy intake being greater than energy expenditure. One pound (0.45 kg) is equal to 3,500 calories. Therefore, a person consuming 500 calories more than he or she expends daily will gain 1 lb a week.

Food cravings

A person's body weight tends to range within 10% of a set value. Weight alterations in either direction cause changes in energy expenditure that favor a return to the set-point. This mechanism helps explain the terrible problem of weight gain following attempted weight loss.

Only by reaching a lower weight for a period of time can the person get used to feeling lighter and for the body cell's "memory" to not need so much food.

One of the difficult things with junk food, apart from their low nutritional values, is that the food industry spend millions on chemical additives. They research ways of using chemicals to increase your hunger and stimulate taste buds to want to eat more and more. By eating more natural foods there is immediately less chance of this artificial stimulus provoking excessive eating.

Obesity complications

There are many possible complications: Obesity can lead to:

   Type 2 diabetes
   gallbladder disease
   coronary artery disease
   knee osteoarthritis
   colon cancer
   low back pain
   lack of confidence

Some tips

A sensible diet and some exercise has been shown to be the most effective thing to do.

A key, key point is not to eat too much junk food and to ensure you get the basic nutrition your body needs. You should eat at least two portions of fruit and vegetables each day. We would highly recommend supplementing your diet with superfood.

Physical activity is a necessary component of every weight loss plan.

Eat three meals a day at about the same time each day sitting at a table.

Eat slowly.

Avoid distractions such as television or magazines.

Cook smaller amounts; use smaller plates.

Avoid second helpings.

Clean plates directly into the garbage.


This is just a short introduction to the topic of weight-loss, obesity and diet. Further news and tips will be published via our newsletter as well as on this site.