|
Are you female or male?
|
|
female
|
(81%)
|
|
male
|
(18%)
|
|
How old are you?
|
|
0 to 20 years
|
(23%)
|
|
21 to 30 years
|
(31%)
|
|
31 to 40 years
|
(14%)
|
|
41 to 50 years
|
(15%)
|
|
51 to 60 years
|
(11%)
|
|
over 60 years
|
(4%)
|
|
How would you describe your weight?
|
|
very overweight
|
(7%)
|
|
quite overweight
|
(25%)
|
|
a little overweight
|
(50%)
|
|
ideal weight
|
(14%)
|
|
underweight
|
(2%)
|
|
Have you ever tried to lose weight?
|
|
yes
|
(89%)
|
|
no
|
(10%)
|
|
If you have tried to lose weight, how would you rate your success?
|
|
very successful
|
(4%)
|
|
successful
|
(27%)
|
|
a little successful
|
(42%)
|
|
not successful
|
(26%)
|
|
Are you on a diet at the moment?
|
|
yes
|
(34%)
|
|
no
|
(65%)
|
|
How do you find losing weight?
|
|
very easy
|
(5%)
|
|
quite easy
|
(15%)
|
|
quite difficult
|
(52%)
|
|
very difficult
|
(26%)
|
|
Why do or did you want to lose weight?
|
|
health
|
(25%)
|
|
fashion/clothes
|
(9%)
|
|
sex appeal
|
(11%)
|
|
self esteem
|
(46%)
|
|
other
|
(6%)
|
|
Why would you most want to lose weight?
|
|
sex appeal
|
(10%)
|
|
fashion/clothes
|
(8%)
|
|
health
|
(36%)
|
|
confidence
|
(40%)
|
|
other
|
(5%)
|
|
Which of these ways of losing weight would appeal to you the most?
|
|
an easy way
|
(11%)
|
|
a lazy way
|
(4%)
|
|
a quick way
|
(25%)
|
|
a healthy way
|
(53%)
|
|
whilst sleeping
|
(4%)
|
|
Have you ever bought diet products?
|
|
yes
|
(52%)
|
|
no
|
(47%)
|
|
What is the worst thing about diet products?
|
|
the cost
|
(23%)
|
|
the taste
|
(7%)
|
|
they don't work
|
(37%)
|
|
hard to stick to
|
(19%)
|
|
other
|
(12%)
|
|
What amount would you be willing to spend each month to lose weight?
|
|
up to £10
|
(44%)
|
|
£11 to £30
|
(34%)
|
|
£31 to £50
|
(12%)
|
|
over £50
|
(8%)
|
|
How long would you be willing to go on a diet?
|
|
1 day
|
(3%)
|
|
up to 1 week
|
(5%)
|
|
1 to 2 weeks
|
(12%)
|
|
3 to 4 weeks
|
(19%)
|
|
more than 4 weeks
|
(59%)
|
|
If a diet was sensible, how much weight should you lose in 1 month?
|
|
1 to 2 pounds
|
(3%)
|
|
3 to 4 pounds
|
(18%)
|
|
5 to 7 pounds
|
(22%)
|
|
8 to 10 pounds
|
(32%)
|
|
11 to 14 pounds
|
(10%)
|
|
over 14 pounds
|
(11%)
|
